AI prospecting · runs inside Claude

Describe who you want to meet.
Claude fills your pipeline.

EmilCRM is the outbound CRM that prospects for you. Define your ideal customer once — Claude searches Apollo, enriches, scores every lead, and drops booking-ready contacts straight into your Action Stream.

✓ Pay once — no subscription ✓ Self-hosted, your data ✓ Bring your own Apollo
The problem

Outbound is mostly grunt work

Building lists, hunting emails, copy-pasting into a CRM, remembering who to chase. The selling part — the part you're good at — gets buried under the busywork. EmilCRM hands the busywork to Claude and leaves you the conversations.

How it works

From ideal customer to booked meeting

1

Define your ICP

Tell a campaign who you want to meet — industries, company size, locations, titles. Takes a minute, once.

2

Claude prospects for you

In Claude, say “find prospects.” It searches Apollo, enriches contacts, dedupes, scores against your ICP, and files them.

3

Work your Action Stream

Every lead lands with one clear next action and a due date. Work the list top to bottom and book meetings.

Features

Built to book meetings, not admire dashboards

The Action Stream

One next action per contact, grouped by when it's due. No staring at a dashboard wondering what to do.

AI prospecting

Claude + Apollo find and enrich lookalikes of your best customers — straight into the pipeline, scored.

Visual pipeline

Drag-and-drop Kanban from “to contact” to “won.” See every deal and its value at a glance.

Campaigns & ICP

Run separate outbound efforts, each with its own pipeline and ideal-customer profile.

Own your data

Self-hosted on your own database. One-click JSON backup. No vendor holding your contacts hostage.

Meeting-first

The whole pipeline is oriented around one outcome: getting the meeting on the calendar.

See it

The whole of EmilCRM in under a minute

From ideal customer to booked meeting. Watch the full flow at your own pace.

EmilCRM · product tour
Built for people who'd rather be
in meetings than in spreadsheets.
Less admin. More booked meetings.
Today Action Stream 3 to do today
Klara Sjöberg
Send intro to book a meeting
Today
Anders Berg
Follow up, proposed Thu 14:00
Tomorrow
Eva Lind
Call and qualify
Overdue
+
21 more queued by Claude
AI prospecting · runs in Claude Claude fills the pipeline
Find 25 hospitality marketing directors in Skåne
Searched Apollo · 240 matches
Enriched & scored top 25
Filed into the pipeline
Skåne Hospitality
KS
Klara Sjöberg
Marketing Director · Hotel Duxiana
96
JN
Johan Nilsson
Marketing Lead · Grand Hotel Lund
94
AB
Anders Berg
Owner · Berg Restaurang
91
Intro email Claude writes it from your template
New message Draft → Sent
ToKlara Sjöberg <klara@hotelduxiana.se>
SubjectFilling Hotel Duxiana's autumn calendar
Hi Klara, Boutique hotels in Skåne doing standout work kept leading me back to Hotel Duxiana. Worth 20 minutes next week? Emil
Follow-up queued in 3 days
Cold call AI writes the script, CloudTalk dials Klara Sjöberg · +46 70 123 45 67
Opener · Hi Klara, quick one, I promise.
Hook · Boutique hotels in Skåne filling quiet autumn weeks.
Ask · Worth 20 minutes next Thursday at 14:00?
Call summary · 3m 12s · positive
Klara is evaluating outbound tools and is open to a demo next week.
Send pricing for the 10-seat tier
Book the demo for Thursday 14:00
Pipeline Everything points at a booked meeting
To contact
Sofia Ek
Enrich, then reach out
Johan Nilsson
Draft intro
Contacted
Anders Berg
Replied, scheduling
Meeting booked
Klara Sjöberg
Thu 14:00
Built for people who'd rather be
in meetings than in spreadsheets.
Save hours every week. Book more meetings.
Self-hosted Pay once Your data
Pay once. Own it forever.
01 Intro
0:42
Built for people who'd rather be
in meetings than in spreadsheets.
Product tour · 42 sec · sound on
Built for people who'd rather be
in meetings than in spreadsheets.
See pricing →
0:00 / 0:42
Getting started

Live in 10 minutes

No servers, no config files. You click deploy, and your own copy runs on your own accounts.

1
1 min

Buy & get your key

Check out via Lemon Squeezy. Your license key lands in your inbox right away.

2
3 min

Deploy to Vercel

One click clones your own copy to your own Vercel account. The free tier is plenty.

3
2 min

Add the database

Storage → Neon Postgres in your Vercel project. Everything is wired automatically.

4
4 min

Activate & connect Claude

Paste your key, sign in, connect the Cowork plugin, and say "find prospects".

Read the full step-by-step guide — or skip all of it: on Done-for-you I set everything up for you.

Pricing

Pay once. Own it forever.

No seats, no monthly fee. Host it free on Vercel + Neon, bring your own Apollo account. One extra booked meeting pays for the license.

Solo

1 495 kr once
Lifetime license
  • ✓ The full CRM + Action Stream
  • ✓ Cowork AI-prospecting plugin
  • ✓ 1-click deploy to your Vercel
  • ✓ Updates for 1 year
Get Solo
14-day money-back guarantee
Most popular

Done-for-you

3 995 kr once
We set it up for you
  • ✓ Everything in Solo
  • ✓ We deploy & configure it
  • ✓ Apollo + Cowork connected
  • ✓ 30-min onboarding call
Get Done-for-you
14-day money-back guarantee

Agency

8 995 kr once
White-label · resell
  • ✓ Everything in Done-for-you
  • ✓ Remove branding
  • ✓ Unlimited client deploys
  • ✓ Priority support
Get Agency
14-day money-back guarantee

For comparison: one Pipedrive seat costs about a Solo license every 8 months, forever. EmilCRM is yours after one payment.

EL

"I built EmilCRM for my own outbound first. I wanted booked meetings, not spreadsheet admin. Your copy is self-hosted, so your pipeline stays yours, and when you email support it's me answering."

Emil Lundholm · founder
FAQ

Questions, answered

Is it really a one-time price?

Yes. You pay once and own your copy. You host it yourself, so there's no subscription and no per-seat fee.

Do I need to be technical?

For the Solo plan, you'll deploy with a one-click button and paste a few keys. Not your thing? The Done-for-you plan means we set the whole thing up for you.

Do I need an Apollo account?

For AI prospecting, yes — you bring your own. That keeps your data and credits yours, and keeps your costs predictable.

Where does my data live?

In your own database (Neon Postgres). It's single-tenant — nobody else shares your instance — and you can export a full JSON backup anytime.

What is “runs inside Claude”?

EmilCRM ships a Claude (Cowork) plugin. You chat with Claude — “find prospects for my campaign” — and it does the sourcing and files the results into your CRM.

What happens after I buy?

You get a license key by email plus a one-click deploy guide. Deploy to your own Vercel + Neon (both have free tiers), paste your key to activate, and you're live in about ten minutes. On Done-for-you, I set the whole thing up for you.

What's your refund policy?

14-day money-back guarantee. If EmilCRM isn't right for you, email within 14 days of purchase for a full refund — no hassle.

What does it cost to run?

Usually 0 kr. Vercel and Neon both have free tiers that comfortably cover a single user. AI prospecting uses your own Apollo account, and the optional AI features (call scripts, call summaries) use your own Anthropic API key, where you pay per use.

Do I need CloudTalk?

No. Calling is optional: without CloudTalk you still get the full CRM, AI prospecting and intro emails. With a CloudTalk account (with call recording + Conversation Intelligence) you also get click-to-call, AI call scripts, and automatic call summaries on each contact.

Stop building lists. Start booking meetings.

Pay once, deploy in ten minutes, and let Claude fill your pipeline.

See plans